About the research
Every 3 months (i.e. 4 times per calendar year) we survey 1 000 people aged 16-74 to find out the media they use, their shopping habits and their general outlook on life, media and advertising. The data is national representative of the online population in Bulgaria in terms of age, gender and geographical area. We aim to have a completely fresh (unduplicated) sample of 1 000 people for every 4 waves. The data pool we present to the market comprises of the last 4 waves of the survey, equal to a sample of 4 000 unique people representing a population of 4 139 931 Bulgarians.
The current data includes:
- Last 4 waves
- Period: March - December 2025
- Total Sample: 4 071 respondents
Our research covers over 400 Bulgarian and
International media channels in the sectors:
Our research covers over 400 Bulgarian and
International media channels in the sectors:
63 TV CHANNELS
24 Kitchen, 7/8 TV, Agro TV, AXN, Balkanika Music TV, Bloomberg TV Bulgaria, BNT 1, BNT 2, BNT 3, BNT 4, BTV, BTV Action, BTV Cinema, BTV Comedy, BTV Story, Bulgaria ON AIR, Cartoon Network, Cartoonito, City TV, Diema, Diema Family, Diema Sport 1, 2, 3, Discovery Channel, Disney Channel, Disney Junior, DuckTV, EKids, Epic Drama, Eurocom, Euronews, Eurosport 1, 2, FEN TV, Fight Klub HD, Folklore TV, Food Network, HGTV, History Channel, STAR, STAR Crime, STAR Life, ID, Kino Nova, Magic TV, Max Sport 1, 2, 3, 4, Nat Geo Wild, National Geographic Channel, Nick Jr., Nickelodeon, Nicktoons, Nova, Nova News, Nova Sport, Planeta TV, RING BG, Soul & Pepper, Super Toons, The Voice, TLC, Travel Channel, Viasat Kino (TV 1000), Viasat History, Viasat Explore, WNess TV
172 WEBSITES
168chasa.bg, 24chasa.bg, 24kitchen.bg, 9meseca.bg, Abv.bg, Actualno.com, Agri.bg, Agro.bg, Agropazar.bg, Agrozona.bg, Auto.bg, Autobild.bg, Automedia.bg, Avtoradio.bg, Az-deteto.bg, Az-jenata.bg, Bacchus.bg, Bager.bg, Bazar.bg, BGdnes.bg, BGfermer.bg, BG-Mamma.com, BGnes.bg, BGonair.bg, BGradio.bg, Blitz.bg, Blog.bg, Bloombergtv.bg, Bnr.bg, Bnt.bg, Bntnews.bg, Bonapeti.bg, Boulevardbulgaria.bg, Bradva.bg, Broshura.bg, Btv.bg, Btvnovinite.bg, Btvsport.bg, Businessnovinite.bg, Capital.bg, Carmarket.bg, Cars.bg, Chernomore.bg, City.bg, Classicfm.bg, Clubz.bg, Cosmopolitan.bg, Credoweb.bg, Dalivali.bg, Dama.bg, darik.bg, Dariknews.bg, Digitalk.bg, Dir.bg, Dnes.bg, Dnevnik.bg, Dogsandcats.bg, Dsport.bg, Econ.bg, Economic.bg, Edna.bg, Elle.bg, Euronews.bg, Eva.bg, Expert.bg, Fakti.bg, Filternews.bg, Fitwell.bg, Flagman.bg, Focus-news.net, Framar.bg, Frognews.bg, Gbg.bg, Goguide.bg, Gol.bg, Gong.bg, Gospodari.com, Gotvetesmen.com, Grabo.bg, Hiclub.bg, HiComm.bg, Homes.bg, Hotnews.bg, Imot.bg, Imoti.net, Inews.bg, Investor.bg, Iwoman.bg, Jazzfm.bg, Jenite.bg, Jobs.bg, Kaldata.com, Karieri.bg, Kmeta.bg, Ladyzone.bg, Lex.bg, Lifestyle.bg, Mail.bg, Maistorplus.com, Mama24.bg, Marica.bg, Matekitchen.com, Mediapool.bg, Mila.bg, Mobile.bg, Mobilebulgaria.com, Moetodete.bg, Moitepari.bg, Momichetata.com, Money.bg, Moreto.net, Nasamnatam.com, Nationalgeographic.bg, Nenovinite.com, News.bg, Njoy.bg, Nova.bg, Novini.bg, Novinite.bg, Obekti.bg, Offnews.bg, OFFRoad-Bulgaria.com, Ohnamama.bg, Olx.bg, Pariteni.bg, Peika.bg, Petel.bg, Pik.bg, Plovdiv24.bg, Profit.bg, Pronewsdobrich.bg, Puls.bg, Rabota.bg, Radio1.bg, Radio1rock.bg, Radioenergy.bg, Radioveronika.bg, Radionova.bg, Regal.bg, Rozali.com, Sedemosmi.tv, Segabg.com, Sever.bg, Sinoptik.bg, Sofialive.bg, Spisanie8.bg, Sporta.bg, Sportal.bg, Sportlive.bg, Standartnews.com, Start.bg, Superdoc.bg, Svetatnazdraveto.bg, Teenproblem.net, Telegraph.bg, Tennis.bg, Tenniskafe.com, Tialoto.bg, Topsport.bg, Tractor.bg, Tribune.bg, Trud.bg, Varna24.bg, Vesti.bg, Viewsofia.com, Vsichkioferti.bg, Webcafe.bg, Win-ner.bg, Woman.bg, Zaplata.bg, Zodia.bg, Zrock.bg
22 SOCIAL NETWORKS AND COMMUNICATION PLATFORMS
Facebook (free), Facebook (paid), Instagram (free), Instagram (paid), FB Messenger, Gmail, Google Chat, Google Meet, Discord, LinkedIn, Pinterest, Reddit, Snap-chat, Telegram, Threads, Tinder, TikTok, Signal, Teams, Viber, WhatsApp, X (Twitter), Yahoo Mail, Zoom
31 STREAMING SERVICES
Amazon Prime, Apple Music, Apple Podcasts, Apple TV, Audible, Binar.bg, Btvplus.bg, Disney +, DAZN, Deezer, EON (Vivacom), Eurosport, HBO Max, Netflix, Play Diema Xtra, Play.nova.bg, Radiomate Mobile App, Radioplay Mobile App, Rakuten, SkyShowtime, Spotify free (with ads), Spotify paid (no ads), Storytel, Sweet TV, Tennis TV, Twitch, Vbox7.com, Vimeo, Voyo, Xplore TV (A1), Yettel TV, Youtube free (with ads), Youtube paid (without ads)
53 RADIO STATIONS
Antenna, Avtoradio, BG Radio, BNR Horizon Program, BNR Program Hristo Botev, Boomerang FM, BTV Radio, Bulgaria On Air, City Radio, Darik Nostalgie, Darik Radio, Euronews Radio, FM + Radio, Hot FM, Jazz FM, Katra FM, Magic FM, Melody, Metronome, Nova News, Power FM, Radio 1, Radio 1 Rock, Radio 999, Radio Blagoevgrad, BNR Burgas, Radio Dobrudja, Radio Energy, Radio Focus, Radio Fresh!, Radio Kardjali, Radio Maya, Radio MIXX, Radio N-Joy, Radio Nova, Radio Plovdiv, Radio Resonance, Radio Sofia, Radio Stara Zagora, Radio Shumen, Radio Ultra, Radio Varna, Radio Veronica, Radio Veselina, Radio Vidin, Radio Vitosha, Radio Zetra, Tangra Mega Rock, The Voice, Vega +, Vis Vitalis, Z-Rock, Radio Zorana
36 NEWSPAPERS 38 MAGAZINES
Newspapers: 100 Vesti, 24 Chasa, Agrovestnik, Borba, Bryag, Bulgaria Dnes, Bulgarski Fermer, Capital, Chernomorski far, Club 100, Doctor, Duma, Factor, Filter, Hobby farmer, Konkurent, Lichna drama, Mach Telegraph, Maritsa, Nacionalna Biznes Poshta, Nad 55, Posoki, Sapernik, Standard, Struma, Sturshel, Telegraph, Tema Sport, Treta Vuzrast, Trud, TV Saga, Utro, Vsichko za Semejstvoto, Weekend, Yantra Dnes, Zname Pazardzhik
Magazines: AgroCompass, Auto Bild, Bacchus, BGlobal, Biograph, Bloomberg Business Week BG, Bulgaria On Air, Cosmopolitan, Cosmos, DIVA!, ELLE, EVA, Facilities, Forbes, Glamor, Gradat, Grazia, Hunting and fishing, Idealen Dom, InGlobo, Kangaroo, Kulinaren Zhurnal, L'Europeo, Logistics Magazine, Manager, Nash Dom, National Geographic, NG Kids, Progressive, Spisanie 8, Travel & Lifestyle, TREND, Trucks Magazine, Utilities, VOYAGE, Zdraven Zhurnal, Zhenata Dnes, Zhurnal za Zhenata
6 CINEMAS
Cinema City, Arena, Cineland, Cinegrand, Latona Cinema, FKC Varna
OUTDOOR & INDOOR
Outdoor: Billboards in urban areas, Billboards on intercity roads and highways, Ads on/in public transport vehicles, Ads at public transport stops, Ads in the subway, Ads on sides of buildings, Ads on/in taxi cabs, Ads at the airport
Indoor: Ads in shopping centers/malls, Ads in business centers/parks, Ads in medical centers, Ads in cinema lobbies/halls, Ads in bars/restaurants/cafes, Ads in beauty salons, Ads in sports centers/fitness
For the survey design and data collection we partner
with Talk Group
More information
Talk Group is a full-service fieldwork provider of high-quality market research panels and connected digital data collection.
All data quality checks and data weightings are provided by Talk in accordance with ESOMAR guidelines. Talk stands for highest data quality, innovative panel management technologies, as well as full compliance with the data protection requirements of the GDPR, guaranteed by the highest security standards in IT and project management and confirmed by the ISO 20252 certification.
Talk Group has:
- Over 20 years of experience in online market research
- More than 1.3 mln. panel members in 24 European countries.
- Panel size in Bulgaria of more than 46 000 members.
